On Thursday, October 8, 2026, SiriusXM Play On, presented by Spectrum, brought Riley Green to The Underground in Charlotte for an intimate club show that kicked off NASCAR’s Bank of America 400 race weekend. We were there with our roaming photo booth, photographing fans in the crowd and at the sponsor wall, with every photo branded for SiriusXM and Spectrum.
The night: a SiriusXM Play On club show
SiriusXM’s Play On series pairs live music with big sporting weekends. For Charlotte, that meant an exclusive Riley Green show for SiriusXM fans, many of whom won their tickets through a SiriusXM and Spectrum giveaway.
The Underground is a club-sized room, and it was packed. NASCAR driver Carson Hocevar introduced Green, who played songs from his new album That’s Just Me and closed by jumping into the crowd during “Dixieland Delight,” as WBTV reported. The full show airs on SiriusXM’s The Highway, channel 56, on Friday, October 16 at 8 p.m. ET.
Why a roaming photo booth fit a club concert
A standing-room show doesn’t leave space for a booth and a line, and nobody wants to give up their spot near the stage to go stand in one. A roaming photo booth solves both problems. We carried the camera and lighting through the room and caught fans where they already were: with friends and a drink in hand, in the crowd before the set, and in groups holding their Play On tote bags.
When guests wanted the classic sponsor shot, we moved to the step-and-repeat, a wall of SiriusXM, Play On and Spectrum logos with a race tire on the set as a nod to race weekend. Working both the room and the wall meant the plan could change as the crowd moved between the door, the bar and the stage.
SiriusXM Play On branding on every photo
Every photo came out in a frame built around the event’s look: the SiriusXM Play On logo, “Presented by Spectrum,” Riley Green’s name, the date, The Underground, Charlotte, NC, and a checkered-flag graphic for race weekend. That means every photo a fan shared carried both sponsors’ names, with no extra effort from anyone on the night.
For sponsors, that’s the point of putting a photo experience in the room. A guest’s own photo, from a night they’ll remember, is something they’ll actually post and keep.
Planning a sponsor activation at a Charlotte venue?
Concerts, club shows and race-weekend events have a few things in common. Here’s what we plan for:
- Brand approval before the day. We design the photo frame with every sponsor mark and get it signed off ahead of time.
- Low light. Club venues are dark. Our roaming unit carries its own studio lighting, so faces stay sharp and colors stay true.
- No footprint. A roaming booth needs no floor space and no power drop, which matters in a packed room.
- A wall for the hero shot. If there’s a step-and-repeat, we work it alongside the crowd so sponsors get both candid and posed photos.
- Venue coordination. We confirm load-in, timing and where the attendant should be during the set with the venue and the agency.
We ran the same kind of activation at MLS All-Star Week at Truist Field. For corporate parties and branded events in Charlotte, see our corporate event photo booths. For national tours and multi-day campaigns, our sister studio CPBR Activation handles brand activations anywhere in the country.
FAQ
What is a roaming photo booth?
A handheld camera with built-in studio lighting, carried by an attendant who works the room. Instead of guests lining up at a booth, the booth comes to them.
Can the photos carry sponsor logos?
Yes. We design the photo frame with every sponsor’s logo and the event details, and you approve it before the event.
Does a roaming booth work in a crowded concert venue?
That’s where it works best. It needs no floor space, guests don’t have to leave their spot, and the attendant can also work a step-and-repeat for posed sponsor photos.
